WhatsApp Template Message Guidelines

Definition

Examples

Confirm or suspend an existing transaction

• "Your order #0021 is confirmed"
• "Thank you for your reservation! See you next week"
• "Your payment was received! We hope you enjoy the concert!"
• "Your consultation is complete, and your prescription is attached below"
• "Thank you for visiting the doctor, here is your treatment plan"
• "Your order has been canceled; your refund will be processed in 7-10 days"

Change or update a transaction

• "You have successfully checked in! Here’s your boarding pass for your flight"
• "Your order has shipped! It will be delivered on Friday"
• "Reminder: Your appointment is at 1pm on Tuesday"
• "Your password was changed"
• "Your profile was updated"

Account, billing, or payment notification

• "Here is the monthly statement you requested"
• "Your payment failed, click here to retry"
• "Your payment was accepted” / "Your payment failed"
• Reminder: your payment is due on Tuesday"
• "Here is your low-balance warning for account ending in -XXXX"
• "Your pre-paid balance is low; click here to top up"

Definition

Examples

Provide an authentication code to the user

• "{{1}} is your verification code."
• "{{1}} is your verification code. For your security, do not share this code."
• "{{1}} is your verification code. This code expires in 15 minutes."

Definition

Examples

Promotions or offers

• "If you buy 2 or more coffees, you’ll get $5 off!"
• "Thanks for your order! Use code SAVE20 for 20% off your next order!
• "Your pre-paid balance is low; click here to top up! Get a 10% bonus with code EXTRA10"
• "Hey members join us tonight for this event"

Welcoming or closing messages

• "This is Vinny’s Bakery and we are now on WhatsApp!"
• "Hello, welcome to our profile on WhatsApp!"
• "I'm sorry for the delay, my name is XX, how can I help you?"
• "Thank you, have a good day"
• "Thank you for visiting our store, we really appreciate your visit."
• "A question for you - how much time are you spending doing your hair?"

Updates, invitations, newsletters, or recommendations

• "Our store has moved. Come and check us out!"
• "We will be closed next Monday for the holiday"
• "Good news! The product you saved is back in stock."
• "Join us for our upcoming holiday gala!"
• "Here are this month’s coupons – happy shopping!"
• "We think you will love this – check out our new ice cream flavor"

Requests to respond or complete a new transaction

• "Thank you for your order. We’d love your feedback. Please click here."
• "Forgot something? We kept your items, click to check out"
• "Your application is waiting for you. Click here to complete"
• "You missed your recent appointment, tap here to rebook."